There are many ways to market your daycare business. This article will discuss the top 5 platforms to market your home daycare business. Marketing is a great way to communicate with the community to create awareness about your childcare program. Here are five platforms you can list and market your services on:
State’s Referral System
Each state has a referral system. A referral system provides a support network for parents and early childcare professionals. It’s one of the most used search engines for parents looking for a childcare program in a particular area. In most states, you must be licensed before you can list your childcare program on the state’s referral system. When listing your childcare program on the referral system, ensure that you add as much information as possible about your childcare program and keep this information up to date.
Care.com allows members to find childcare, elder care, special needs care, tutoring, pet care, and housekeeping through a two-sided marketplace. A two-sided market exists when buyers and sellers meet to exchange a product or service. There is a small fee to list your childcare business on care.com, but it’s worth it if you can generate leads.
Nextdoor.com is a social platform that connects neighborhoods based on their location. People have been known to get local tips, buy and sell items locally, and much more. This platform is an excellent opportunity to inform neighbors about your childcare services. You only have to create an account and write a post about the services you offer. Make sure to write a minimum of 1 post per week. In addition to marketing, this is also a great way to connect with the community.
Facebook is a social media platform that has millions of users. They offer multiple opportunities to connect with potential customers in your area, one of which is advertising. You must have a FB business account to run ads, and you can run ads for as low as $1 a day. Another great benefit to running ads on FB is that your ads will also run on Instagram. Facebook will allow you to run ads for your childcare business to people within 5 miles of your address.
Google is the number one search engine. They also offer great opportunities for business owners. List your childcare business on Google with a free business profile. Be sure your profile is 100% complete because the more information, the better chance you’ll have for your business to show in googles search results. After you complete your profile, have your current customers leave you a review because potential customers will base their decision on reviews.
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